Sep 252 min read

🎒My Cambridge Interview Question: Market Share

Are you the monopoly in your industry?

🏫 How do you capture market share in your field?

👟 Today I walked past Central and Admiralty and I noticed besides Lululemon, On Apparel was open right next to it.

At first, I thought both brands belonged to the same mother company.

I immediately googled On and realised it is actually Lululemon’s competitor.

🛍 I was excited to see On open right next to its biggest competitor in both locations in HK - Central and Pacific Place.

This reminded me of my Cambridge University Interview Question.

✏ When I applied to Cambridge University for Economics, I was invited for a face to face interview.

The professor asked me the question about where should I open an ice cream store.

🍦 The Information provided:

Currently the street is 1 to 100 long. Each street number can only hold one store.

Right now, there is only one ice cream store located at 50th.

👩‍💻 Where should you open the store to capture the most market share?

As I was very nervous during the interview, I immediately answered that I should open at 1st street so I can capture the business from 2nd to 49th.

Turns out the correct answer should be right next to the existing store at 49 or 51 to capture the most market share.

🇭🇰 And this is what On is doing in Hong Kong!

💡 How do you increase your market share for your line of business?

💡 How do you strive to be the monopoly for your business?

Let me know what else you would like me to write about!!

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